I’m Nick Day — keynote speaker, award-winning coach, and global authority on payroll, HR, and the future of work. With over 22 years as a CEO, I help leaders transform fear into fuel, unlock resilience, and thrive in today’s fast-changing world. As a Positive Psychology Certified Practitioner, Ironman Gold athlete, UEFA C Football Coach, and AI for Business Leaders Certified, I bring a unique blend of science, sport, and strategy to every coaching and speaking engagement.
The Fear Equation™️
Fear doesn’t have to hold you back. My proprietary framework, The Fear Equation™, shows that fear is predictable and solvable. It equips you to reset your mindset, reframe challenges, and step into bold, purposeful action. Behind every fear is the person you’ve always been. Fear isn’t a wall, it’s a doorway — and action is the hinge that opens it.
Track Record
Coached Olympic gold-medal coaches, CHROs of billion-pound companies, Payroll Directors, MDs, and CEOs.
Client Transformation Promise
You’ve already achieved a lot. On paper, you’re successful. But inside, you know you’re capable of more, more clarity, more courage, more impact. What stands in the way isn’t your skill or ambition. It’s fear. At T4M Coaching, I help leaders like you transform fear from your CEO into your compass.
Through my proprietary Fear Equation™ framework and B.O.L.D.™ coaching tools, you’ll learn to pause under pressure, reframe fear into fuel, and step into bold action.
My promise is simple: you’ll stop hiding behind “busy bravery” and start living and leading with presence, purpose, and authenticity.
Whether in the boardroom, on the stage, or in your personal life, you’ll no longer be driven by fear, you’ll be guided by who you really are.
Your transformation begins with a single choice: the decision to act.
Testimonials
Nick has been a valuable guide and coach over the past 7 months. He has provided me with great insights and tools that have helped me gain a fresh perspective and approach things in an objective manner. These tools will be beneficial as I progress further in my career and I will utilise them to help others in my coaching role as a business leader.
Nick has a great ability to ask probing questions and encourage you to find your own answers. By doing so, he has enabled me to identify areas for improvement and enhance my work-life balance, allowing me to allocate more time to the things that are important to me.
I would fully endorse Nick as a business coach, he is warm, non-judgemental and progressive, his encouragement has made a significant positive impact on my journey and I am grateful for his guidance and support.
Managing Director
Honestly your coaching could not have come at a better time and I truly appreciate you offering the opportunity to me. It has helped me think through a clear purpose for the next 10 years of my life and how to achieve it and I feel happier and lighter now that I have worked through that with your support. Not only did you coach me through all the thinking I needed to do but I also found the process very educational as you are so knowledgeable and well read that you are able to throw in relevant and helpful thoughts, models and quotes along the way
CHRO
I'm writing this testimonial for Nick Day who I had coaching with in early 2023. My work with Nick was really insightful and helpful and helped me to move my business on with confidence in my role as a CEO.
One of the most useful areas that we covered was in relation to my energy audit. Looking at where I got my energy from, and just as importantly, what drained my energy. Nick helped and coached me looking at how to prioritise make sure I spent more time with the things that brought me energy and looking at how I could either remove or at least spend less time in aspects that drained my energy. In turn, this has really helped me to be more effective and focused in my role.
Related to this, the other most powerful aspect we looked at was in relation to the circles of control, influence and concern. Looking at which one of these I can make a difference to which ones I can't and therefore, again, as far as possible, not to allow them to take up my energy.
Although the coaching was specific to my role in business, it has also enabled me to bring more balance to my home life and be a better wife, mother and friend.
Working with Nick was an absolute pleasure. The perfect balance between supportive but also challenging and knowing when there was more to give. Thank you, Nick.
